Gen Wise Perspective

Gen Y's perspective (pun intended) on our journey through work, life, and everything in between.

Archive for the tag “UnMarketing”

Why is Scott Stratten so funny?

Because he’s right. And he calls us out.

Scott Stratten, author of UnMarketing, came to Rockit in Chicago last night for a stop on his book tour. Jackie and I were lucky enough to get a ticket in to hear what he had to say.

Stratten left us with some great marketing tips and a few good laughs…

“To be awesome at customer service, you just have to be average. Cause everyone else sucks.”

Sad but true, customer service is not the best these days. Being average in a world where most don’t take the time to think about their customers the way they should makes you stand out from the crowd. Why is that? Going back to finding what your customer really needs is a task marketers need to get back to. At the end of the day, they are the ones who make or break your brand.

“Twitter sucks for marketing. It’s awesome for building relationships.”

It’s safe to say I have met some of the best and the brightest people in the industry on Twitter. Why? Because they engage with others that have the same interests as them, answer each other’s questions, and communicate. It sounds simple, but so many people don’t realize the relationships you can build by just saying hello.

“Why people spread things hasn’t changed. The way they spread things has.”

Whether you believe in social media or not, at the end of the day it is a fast, efficient way to spread the things you are passionate about with others. But before social media existed, the same thing occurred.

People were still sharing information, just not at as fast a pace.

“If your niche is people they are there [on social media].”

For people that still don’t believe in social media (or as I like to call them, “haters”), they must be trying to reach out to things other than humans–aliens, animals, etc.–to promote their product or service. Face the music: the world is on social media. And they are all listening. If you are not on there yet you are at least a good two years behind. Get. On. That.

Overall, the event rocked. Shout out to Billy Dec of Rockit Ranch Productions for making that happen. Scott was so friendly and personable, and the crowd loved him. If you haven’t checked out UnMarketing yet, you’re missing out!

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