Gen Wise Perspective

Gen Y's perspective (pun intended) on our journey through work, life, and everything in between.

Archive for the tag “Twitter”

What do Twitter nerds say on Valentine’s Day?

I love someecards. They’re highly inappropriate yet awesome ways to get a good laugh. Talk about Gen Y and our love for finding humor online and sharing it virally with one another.

So, when I saw this one I couldn’t help but share it with everyone. Being that I’m a huge Twitter nerd, this is my V-day love for all of the Tweeps out there. Love you guys!

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Is Twitter useful for PR outreach?

There might be some PR folks out there thinking “hell no” when they see that question because it’s not necessarily the traditional way to conduct PR outreach, but Twitter can definitely be a useful tool for pitching the media.

Why?

Journalists are there

Most journalists are on Twitter, so it makes sense to communicate with them wherever they’re present. Journalists are people just like the rest of us, meaning that they probably respond faster to @ replies and Twitter DMs than their overloaded inboxes with PR pitches galore.

If you know who you want to target, you can search for their Twitter handle specifically. If you’re not sure, you can use tools like http://mediaontwitter.com to see a list of thousands of journalists’ Twitter handles.

It’s individualized

Communicating with a journalist via Twitter is an obvious way to show that you’re not sending out an email blast. It’s personalized and relevant to the individual journalist, which makes things much more efficient for both parties.

You have to keep it short and sweet

The beauty of 140 characters is that you have to get to the point. Let’s face it: no one has time (or wants to) read through paragraph after paragraph in an email. With Twitter, you have to be concise and get the crux of the message out there. It’s a great way to gauge interest too. If a journalist wants to hear more, then you can follow up via email.

You get to learn about the journalist

Twitter enables you to see what a journalist is interested in/cares about, which means you can 1) provide a more relevant, individualized pitch, and 2) cultivate a relationship. Not everything has to be about the PR pitch—maybe you’ll find that you have something in common with them. Learning about a journalist will go a long way in building that relationship which ultimately makes your PR outreach more effective.

Another way to see what journalists are talking about on Twitter is to check out http://journalisttweets.com/.

It shows your effort to engage

Going along with the point I made above, using Twitter for media outreach also shows your effort to engage. You had to take the time to do your homework on the journalist and then cultivate the relationship. Your extra effort will not go unnoticed and will most likely be reciprocated in some capacity.

Wouldn’t you be much more willing to work with someone who took the time to seek you out and pitch you on things that are truly relevant to you?

The reason that Twitter is a useful tool for PR outreach boils down to this: At the end of the day, we’re all people and that’s how we want to be treated. Twitter enables the PR-journalist dynamic to become more like an actual relationship.

That’s my two cents on why Twitter is useful for PR outreach, but if you’re looking for some tips on pitching the media via Twitter I highly suggest you read this blog post written yesterday by Maya Wasserman.

What do you think? PR pros, have you pitched journalists on Twitter?

(Image borrowed from http://www.kevintylersmith.com)

Why is Scott Stratten so funny?

Because he’s right. And he calls us out.

Scott Stratten, author of UnMarketing, came to Rockit in Chicago last night for a stop on his book tour. Jackie and I were lucky enough to get a ticket in to hear what he had to say.

Stratten left us with some great marketing tips and a few good laughs…

“To be awesome at customer service, you just have to be average. Cause everyone else sucks.”

Sad but true, customer service is not the best these days. Being average in a world where most don’t take the time to think about their customers the way they should makes you stand out from the crowd. Why is that? Going back to finding what your customer really needs is a task marketers need to get back to. At the end of the day, they are the ones who make or break your brand.

“Twitter sucks for marketing. It’s awesome for building relationships.”

It’s safe to say I have met some of the best and the brightest people in the industry on Twitter. Why? Because they engage with others that have the same interests as them, answer each other’s questions, and communicate. It sounds simple, but so many people don’t realize the relationships you can build by just saying hello.

“Why people spread things hasn’t changed. The way they spread things has.”

Whether you believe in social media or not, at the end of the day it is a fast, efficient way to spread the things you are passionate about with others. But before social media existed, the same thing occurred.

People were still sharing information, just not at as fast a pace.

“If your niche is people they are there [on social media].”

For people that still don’t believe in social media (or as I like to call them, “haters”), they must be trying to reach out to things other than humans–aliens, animals, etc.–to promote their product or service. Face the music: the world is on social media. And they are all listening. If you are not on there yet you are at least a good two years behind. Get. On. That.

Overall, the event rocked. Shout out to Billy Dec of Rockit Ranch Productions for making that happen. Scott was so friendly and personable, and the crowd loved him. If you haven’t checked out UnMarketing yet, you’re missing out!

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