Although I’m teasing about Sprinks, his involvement has a lot to do with it. His vision for this is spot on in finding a solution for the PR-blogger debacle…
The reason BlogDash is awesome is because of what it does: it validates blogger outreach as a PR “tactic.” By creating an equivalent to Vocus or Cision, but purely for bloggers, it makes the statement that blogger outreach is synonymous with media outreach. And it is.
I was lucky enough to be a beta tester so I’ve played around with BlogDash a bit, and there’s another aspect that makes it awesome: blogger relations.
This is probably more crucial than traditional media relations. Why? Well, you’re communicating with the person who publishes, manages, writes and edits the content….I’d say that’s a pretty good reason to build a relationship with them.
I know it’s hard to read everyone’s blog and keep up with the content, and so does Sprinks. That’s why BlogDash gives you the information you need. Not that outdated crap you get from traditional PR software (it’s just what happens with huge databases like that—nothing you can do), but actual information on who they are, what they write about, how they’d like to be pitched and what type of information they find useful/relevant.
How does that happen? The bloggers are in on it too. It’s a joint effort. No more feeling like a stalker, PR pros. We can actually work together with media outlets (yes, bloggers are media) and make things more efficient. I know. Take a breath. It’s a lot to digest.
Basically, as a PR person, you get the information you actually need to send a relevant, personalized pitch. And guess what happens after that? You’ll probably get a response from someone who’s interested in working with you.
There are many other features that make BlogDash awesome: better search tools (you get very relevant results)—good filtering and simple browsing to find what you really need.
And my favorite: Engagement features.
Sprinks points these out in the BlogDash blog: “…Now when you look at a list in your “Manage Lists” page, you can see all the blog posts and tweets coming out of your list. You will be able to reply and interact right from the blogdash dashboard.”
To me, this is the future of PR outreach: collaboration between the PR pro and the blogger/reporter. Integrating social media aspects right into the tool itself. A true relationship.
Nice job by Sprinks and the BlogDash team. This is truly something that makes people say, “What a good idea. I wish something like this existed sooner.”
Now it does.
Anyone else tried BlogDash yet? Let’s hear your reasons why it’s awesome.