Gen Wise Perspective

Gen Y's perspective (pun intended) on our journey through work, life, and everything in between.

Archive for the category “Twitter”

What blogs can’t you live without?

Like most others in our field, Jackie and I spend a lot of time reading blogs. We are constantly looking for ways to learn more, engage more, and share more, and the blog realm is the perfect place for that.

Whether it be a blog about the industry or a blog about fashion, Jackie and I decided to make a list that shows the blogs that keep us coming back. The ones that we learn from the most, and make us hit the subscribe button. Here is our list:

Gini DietrichSpin Sucks

Gini, aside from being a sweetheart and having immaculate taste in shoes, is one of the smartest PR pros you’ll encounter. Why? Because she understands where the industry is headed and discusses t how we can get there. Her blog counters the stereotypes of PR, she will never refer to herself as an “expert” and she always has good advice. Gini is also one of the most engaging people in the social world–talk to her, ask her questions…she will answer you every time.

Recommended read – PR Pros: Stop Treating Bloggers Like Second-Class Media

Twitter – @ginidietrich

Jason MollicaOne Guy’s Journey

Not only is Jason one of the nicest and most approachable people in the business, he also has the writing capabilities to back it up. Jason’s blog goes through industry topics, personal stories, and everything else in between. The wide range of topics discussed keep Jackie and I interested, and you should definitely check it out if you haven’t.

Recommended read – The Power Inside

Twitter – @JasMollica

Lauren Fernandez LAF

Lauren, co-founder of #U30Pro on Twitter and PR professional, is one of the best in the PR world and her writing speaks for itself. Her blog covers topics that young pros want to read about, and gives her perspective on how things are looked at from Gen Y’s eyes.

Recommended read – The Art of Being Simple and the Bicameral Mind

Twitter – @cubanalaf

Keith StoeckelerAll that inspires me

If you have a creative mind and are constantly looking to draw inspiration, this blog is for you. From quotes to photographs, each post will make you stop and think about what the image is really trying to convey – and how you perceive it can be completely different from the next person.

Recommended read – Listen More

Twitter – @KeithStoeckeler

Danny BrownThe Human Side of Social Media and the Social Side of Marketing

Danny’s blog title will tell you pretty much everything it’s about, but why we absolutely love reading it is because it provides a refreshing point of view on the topics we discuss over and over…and over. He’s very witty and there’s always something in the post that will make you chuckle. The best part about Danny is that he has great ideas but doesn’t take himself too seriously. You can learn a lot from him–this is definitely a blog you won’t regret subscribing to.

Recommended read – 9 Points on Why I’m Not a Social Media Expert

Twitter – @DannyBrown

Grasie MercedesActing & Styling

If you love fashion advice, stylist inspiration, and fun video posts, definitely check out what Grasie is up to. The blog looks at both men’s and women’s fashion, and also shows you what’s coming next in the season. If that isn’t reason enough – Grasie recently landed a gig on the Style Network sharing her insight into the fashion world! How awesome is that? Definitely check out what she’s been up to.

Recommended read – Spring Preview

Twitter – @GrasieMercedes

Chris Stearns Pondering Pura Vida

Chris is a huge sports fan, and engages with tons of young pros on twitter. He is active in #SportsPRChat and #U30Pro chats almost every week, and always has great advice to bring to the table. His blog discusses his bucket list for life, key things he has learned from past experiences, and what is next to come.

Recommended read – My Big Question – What is next?

Twitter – @PuraVidaChris

What are your favorite blogs? Add them in our comments section.

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Is Gen Y using Twitter to their benefit?

If you didn’t realize already, I am a huge advocate for Twitter. I am on there every day pretty much, and I have met some truly amazing people from the site. However, I have so many friends that are looking for jobs/internships and give me the hardest time for telling them to make one. Granted you need to do other things besides be on Twitter, it’s a great place to start. Here are some quick Friday tips for using Twitter the right way (in my opinion of course):

Get involved in chats.

Every day, there are thousands of people that get involved in chats on Twitter. Using a #hashtag  and setting a specific time lets people all engage on the same topic, and share ideas. My personal favorite is #u30pro, a chat started by David Spinks, Lauren Fernandez, and Scott Hale. It’s a community and twitter chat that focuses on issues and trends surrounding young professionals. Not only can you gain knowledge from people that are in the same field as you, you can meet some awesome people too.

TALK to people.

Sounds crazy, right? Talking to people seems like something everyone would know to do. I have seen plenty of accounts that just RT articles (usually just their own) and don’t take the time to talk to anyone. Remember: Twitter is a conversation. If you are just RTing posts all day, people will get sick of you fast. Have as many @ replies as you do article posts. Keep the conversations going.

Show some personality.

It’s okay to tweet about things you are into that don’t relate to your job. I’m pretty sure that a good 50% of my tweets are about the Chicago Bulls. No matter what team you root for or what hobby you have, its good to let people see it every now and then. It shows you are on there to let people know more about you, and not just your job.

For most, these tips are a refresher. Do you have any quick Twitter tips? Let me know what they are.

And lastly, never, under any circumstance, should you send an Auto DM. Don’t even get me started on those….

Image source.

What exactly is a “trend”?

In one of the first posts on our blog, Jackie asked what the term “social” really even meant. With yesterday’s Mashable article about the top trends of 2010 being released, it lead me to think. What really makes something a trend?

The first place I decided to look was the good ole’ fashioned dictionary (well actually, the digital version. I know I know, sign of the times). Trend is defined as, “to tend to take a particular direction; extend in some direction indicated.” In the world of social media, a trend is when a topic becomes so popular that it is the most talked about, tweeted about, and buzzed about thing on the internet.

Based on the Mashable data, the top 5 trends of the year were:

  1. Gulf Oil Spill
  2. FIFA World Cup
  3. Inception
  4. Haiti Earthquake
  5. Vuvuzela

Although I was happy Justin Bieber wasn’t number one (even if he came in at number eight) it was still an interesting mix of trends. It’s amazing what ideas will bring people together. From the Gulf Oil Spill to the glorious sound of the Vuvuzela, there were definitely a lot of opinions about the year’s biggest events. But does one hot topic necessarily mean that something is a trend? I feel that a trend should have strong enough staying power that it can be in history books years after it is talked about. Some trends on Twitter last a day, sometimes only an hour. Some are trending for weeks. I feel the top 5 are strong enough to be put in a history book with some sort of relevance to this year.

For a trend to stay strong, the amount of content and information that is being shared must be strong, informative, and relevant. If it’s not, your trend will be knocked out by the next news idea. Or by Justin Bieber.

What are your thoughts on trends? Do you think the top 5 of the year are justified?

In other trends news, check out some Twitter trends that made me laugh.

 

Is Twitter useful for PR outreach?

There might be some PR folks out there thinking “hell no” when they see that question because it’s not necessarily the traditional way to conduct PR outreach, but Twitter can definitely be a useful tool for pitching the media.

Why?

Journalists are there

Most journalists are on Twitter, so it makes sense to communicate with them wherever they’re present. Journalists are people just like the rest of us, meaning that they probably respond faster to @ replies and Twitter DMs than their overloaded inboxes with PR pitches galore.

If you know who you want to target, you can search for their Twitter handle specifically. If you’re not sure, you can use tools like http://mediaontwitter.com to see a list of thousands of journalists’ Twitter handles.

It’s individualized

Communicating with a journalist via Twitter is an obvious way to show that you’re not sending out an email blast. It’s personalized and relevant to the individual journalist, which makes things much more efficient for both parties.

You have to keep it short and sweet

The beauty of 140 characters is that you have to get to the point. Let’s face it: no one has time (or wants to) read through paragraph after paragraph in an email. With Twitter, you have to be concise and get the crux of the message out there. It’s a great way to gauge interest too. If a journalist wants to hear more, then you can follow up via email.

You get to learn about the journalist

Twitter enables you to see what a journalist is interested in/cares about, which means you can 1) provide a more relevant, individualized pitch, and 2) cultivate a relationship. Not everything has to be about the PR pitch—maybe you’ll find that you have something in common with them. Learning about a journalist will go a long way in building that relationship which ultimately makes your PR outreach more effective.

Another way to see what journalists are talking about on Twitter is to check out http://journalisttweets.com/.

It shows your effort to engage

Going along with the point I made above, using Twitter for media outreach also shows your effort to engage. You had to take the time to do your homework on the journalist and then cultivate the relationship. Your extra effort will not go unnoticed and will most likely be reciprocated in some capacity.

Wouldn’t you be much more willing to work with someone who took the time to seek you out and pitch you on things that are truly relevant to you?

The reason that Twitter is a useful tool for PR outreach boils down to this: At the end of the day, we’re all people and that’s how we want to be treated. Twitter enables the PR-journalist dynamic to become more like an actual relationship.

That’s my two cents on why Twitter is useful for PR outreach, but if you’re looking for some tips on pitching the media via Twitter I highly suggest you read this blog post written yesterday by Maya Wasserman.

What do you think? PR pros, have you pitched journalists on Twitter?

(Image borrowed from http://www.kevintylersmith.com)

Why is Scott Stratten so funny?

Because he’s right. And he calls us out.

Scott Stratten, author of UnMarketing, came to Rockit in Chicago last night for a stop on his book tour. Jackie and I were lucky enough to get a ticket in to hear what he had to say.

Stratten left us with some great marketing tips and a few good laughs…

“To be awesome at customer service, you just have to be average. Cause everyone else sucks.”

Sad but true, customer service is not the best these days. Being average in a world where most don’t take the time to think about their customers the way they should makes you stand out from the crowd. Why is that? Going back to finding what your customer really needs is a task marketers need to get back to. At the end of the day, they are the ones who make or break your brand.

“Twitter sucks for marketing. It’s awesome for building relationships.”

It’s safe to say I have met some of the best and the brightest people in the industry on Twitter. Why? Because they engage with others that have the same interests as them, answer each other’s questions, and communicate. It sounds simple, but so many people don’t realize the relationships you can build by just saying hello.

“Why people spread things hasn’t changed. The way they spread things has.”

Whether you believe in social media or not, at the end of the day it is a fast, efficient way to spread the things you are passionate about with others. But before social media existed, the same thing occurred.

People were still sharing information, just not at as fast a pace.

“If your niche is people they are there [on social media].”

For people that still don’t believe in social media (or as I like to call them, “haters”), they must be trying to reach out to things other than humans–aliens, animals, etc.–to promote their product or service. Face the music: the world is on social media. And they are all listening. If you are not on there yet you are at least a good two years behind. Get. On. That.

Overall, the event rocked. Shout out to Billy Dec of Rockit Ranch Productions for making that happen. Scott was so friendly and personable, and the crowd loved him. If you haven’t checked out UnMarketing yet, you’re missing out!

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