Gen Wise Perspective

Gen Y's perspective (pun intended) on our journey through work, life, and everything in between.

Archive for the category “Blogging”

Where have we been all summer?

If you look at the archives of this blog, you’ll notice that we’ve been quiet since June. Ooooh we broke a cardinal rule of blogging!

I’m kidding. But there’s an actual reason behind this hiatus: We had nothing to blog about.

Kim and I were heavy on blogging about social media, but after a while it seemed like we were saying the same thing over and over. And you know what? That’s what it seemed like everyone else was doing too. Guaranteed if you go look at blog of a social media “guru,” you will find a post written in 2011 that is almost the same thing they said in 2009.

That’s not really our purpose here. We’re not blogging for business or to make money, so we don’t have to adhere to a frequency of posts. We also don’t have an audience who relies on us for our advice. That is the end goal, of course, but in order to get there we need to change it up.

Welcome to the new Gen Wise Perspective. It’s still our voice and our Gen Y point of view, but we’re going to focus on the things we live and breathe every day: challenges in the workplace, new obstacles we must overcome with clients, things we learned the hard way, controversies, differences in opinion based on age, major shifts in society, people/actions that inspire use…basically anything that significantly impacts us in some way.

We hope you’ll find value in what we have to say. That “value” is completely up to you…we just hope you don’t leave wondering why you wasted a few minutes reading anything we had to say.

Stay tuned for more posts to come. We’re back!

What blogs can’t you live without?

Like most others in our field, Jackie and I spend a lot of time reading blogs. We are constantly looking for ways to learn more, engage more, and share more, and the blog realm is the perfect place for that.

Whether it be a blog about the industry or a blog about fashion, Jackie and I decided to make a list that shows the blogs that keep us coming back. The ones that we learn from the most, and make us hit the subscribe button. Here is our list:

Gini DietrichSpin Sucks

Gini, aside from being a sweetheart and having immaculate taste in shoes, is one of the smartest PR pros you’ll encounter. Why? Because she understands where the industry is headed and discusses t how we can get there. Her blog counters the stereotypes of PR, she will never refer to herself as an “expert” and she always has good advice. Gini is also one of the most engaging people in the social world–talk to her, ask her questions…she will answer you every time.

Recommended read – PR Pros: Stop Treating Bloggers Like Second-Class Media

Twitter – @ginidietrich

Jason MollicaOne Guy’s Journey

Not only is Jason one of the nicest and most approachable people in the business, he also has the writing capabilities to back it up. Jason’s blog goes through industry topics, personal stories, and everything else in between. The wide range of topics discussed keep Jackie and I interested, and you should definitely check it out if you haven’t.

Recommended read – The Power Inside

Twitter – @JasMollica

Lauren Fernandez LAF

Lauren, co-founder of #U30Pro on Twitter and PR professional, is one of the best in the PR world and her writing speaks for itself. Her blog covers topics that young pros want to read about, and gives her perspective on how things are looked at from Gen Y’s eyes.

Recommended read – The Art of Being Simple and the Bicameral Mind

Twitter – @cubanalaf

Keith StoeckelerAll that inspires me

If you have a creative mind and are constantly looking to draw inspiration, this blog is for you. From quotes to photographs, each post will make you stop and think about what the image is really trying to convey – and how you perceive it can be completely different from the next person.

Recommended read – Listen More

Twitter – @KeithStoeckeler

Danny BrownThe Human Side of Social Media and the Social Side of Marketing

Danny’s blog title will tell you pretty much everything it’s about, but why we absolutely love reading it is because it provides a refreshing point of view on the topics we discuss over and over…and over. He’s very witty and there’s always something in the post that will make you chuckle. The best part about Danny is that he has great ideas but doesn’t take himself too seriously. You can learn a lot from him–this is definitely a blog you won’t regret subscribing to.

Recommended read – 9 Points on Why I’m Not a Social Media Expert

Twitter – @DannyBrown

Grasie MercedesActing & Styling

If you love fashion advice, stylist inspiration, and fun video posts, definitely check out what Grasie is up to. The blog looks at both men’s and women’s fashion, and also shows you what’s coming next in the season. If that isn’t reason enough – Grasie recently landed a gig on the Style Network sharing her insight into the fashion world! How awesome is that? Definitely check out what she’s been up to.

Recommended read – Spring Preview

Twitter – @GrasieMercedes

Chris Stearns Pondering Pura Vida

Chris is a huge sports fan, and engages with tons of young pros on twitter. He is active in #SportsPRChat and #U30Pro chats almost every week, and always has great advice to bring to the table. His blog discusses his bucket list for life, key things he has learned from past experiences, and what is next to come.

Recommended read – My Big Question – What is next?

Twitter – @PuraVidaChris

What are your favorite blogs? Add them in our comments section.

Why is BlogDash awesome?

Well, obviously because BlogDash was co-founded by David Spinks …or “Sprinks” as I’ve dubbed him ever since I accidentally called him that on Twitter. It’s catchy, right?

Although I’m teasing about Sprinks, his involvement has a lot to do with it. His vision for this is spot on in finding a solution for the PR-blogger debacle…

The reason BlogDash is awesome is because of what it does: it validates blogger outreach as a PR “tactic.” By creating an equivalent to Vocus or Cision, but purely for bloggers, it makes the statement that blogger outreach is synonymous with media outreach. And it is.

I was lucky enough to be a beta tester so I’ve played around with BlogDash a bit, and there’s another aspect that makes it awesome: blogger relations.

This is probably more crucial than traditional media relations. Why? Well, you’re communicating with the person who publishes, manages, writes and edits the content….I’d say that’s a pretty good reason to build a relationship with them.

I know it’s hard to read everyone’s blog and keep up with the content, and so does Sprinks. That’s why BlogDash gives you the information you need. Not that outdated crap you get from traditional PR software (it’s just what happens with huge databases like that—nothing you can do), but actual information on who they are, what they write about, how they’d like to be pitched and what type of information they find useful/relevant.

How does that happen? The bloggers are in on it too. It’s a joint effort. No more feeling like a stalker, PR pros. We can actually work together with media outlets (yes, bloggers are media) and make things more efficient. I know. Take a breath. It’s a lot to digest.

Basically, as a PR person, you get the information you actually need to send a relevant, personalized pitch. And guess what happens after that? You’ll probably get a response from someone who’s interested in working with you.

There are many other features that make BlogDash awesome: better search tools (you get very relevant results)—good filtering and simple browsing to find what you really need.

And my favorite: Engagement features.

Sprinks points these out in the BlogDash blog: “…Now when you look at a list in your “Manage Lists” page, you can see all the blog posts and tweets coming out of your list.  You will be able to reply and interact right from the blogdash dashboard.”

To me, this is the future of PR outreach: collaboration between the PR pro and the blogger/reporter. Integrating social media aspects right into the tool itself. A true relationship.

Nice job by Sprinks and the BlogDash team. This is truly something that makes people say, “What a good idea. I wish something like this existed sooner.”

Now it does.

If you aren’t already, I highly recommend following BlogDash on Twitter to receive updates. You can also check out the site and get a free trial.

Anyone else tried BlogDash yet? Let’s hear your reasons why it’s awesome.

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