When is it time to switch up your strategy?
As many people know, I am a huge theater nerd. I’m always reading up on the latest shows/premieres, and this week “Spider-Man: Turn Off the Dark,” a musical, was the newest show to open for previews in New York City.
The show has had its problems in the process, from costing an estimated $65 million to create, to having constant push backs on the opening date. The show’s first premiere Sunday opened with 5 stops throughout the show, and opened 24 minutes late.
Granted I love Broadway, and I think the show is an awesome idea, when is it time to rethink your strategy? The show has already opened to critics giving it the thumbs down due to actor safety, time of construction, and the fact that the show cannot even tour due to cost of moving the set around. Should the show rethink its set? Or should it try it out for awhile and see what happens?
This is the same question you should ask yourself about social media strategy. Let’s say you have an awesome vision for a way to execute. If you are building up a blog or a Twitter to get your name out there, is your strategy working? Or are you wasting too much money (or in this case time) on an idea that will not be executed well?
Let’s say you have been building up a blog/Twitter for 3 months. If you don’t see a rise in pageviews/followers in that time, rethink your approach. Are you inviting people to your blog, or are you just constantly posting the same article? Letting people know your blog is there and to check it out will help you grow your following. Also, what kinds of followers are you trying to attract on Twitter? Make sure your posts would be of interest to them if they are the crowd you want to engage. There is nothing wrong with self promotion on Twitter, just make sure you are sending out the right message to the crowd.
The great thing about social media is that you can try out hundreds of different approaches and it won’t cost you a dime. When you do figure out the right approach for you, be sure to stick with it. Consistency is key, especially in a world where there are millions of others trying to get their names out there.